I’ve been thinking about this whole SEO thing. I seem to have been beavering away for days now and not getting anywhere. Probably I’m too impatient. OK, almost certainly I’m too impatient.
But I keep coming around and back to the central reason for doing a blog and this whole marketing exercise.
The reasoning is here and is: Get reviews on Amazon, early and fast.
And to do this I need to create some interest: readers, clicks, links, relating to Abigail Saltminder and/or Toby Zara.
And in this analysis, I’m not that bothered if someone finds (or doesn’t find) this blog if they’re only interested in how to promote a kids ebook. True, if they do find me then they might go on to find Abigail on Amazon and then read the first one and then give a review, but we’re talking rapidly decreasing percentages and so I ask again: is it worth it?
And the answer really has to be no.
On reflection the fast way to get my reviews on Amazon is:
- Create Facebook pages for Toby Zara and Abigail
- Create Twitter accounts for Toby (done) and Abigail (on my todo list)
- Publish the first Abigail book, with links to FB and this blog and Twitter accounts
- Constantly use FB and Twitter
And then we have the process going in the correct direction. People who are looking for a kids adventure ebook will browse through Amazon. So some of them, one way or another, will find Abigail. And then a proportion will download and then review. OK, so again we’re talking diminishing percentages, but this time of a population that’s interested in the first place. Must be good.
And why do I say to create the FB and Twitter accounts first?
Well, for starters I don’t have a cover yet and research has shown Amazon browsers are more likely to download a book if they can click through to a FB page or Twitter account for the author. I suppose it makes it more personal, like randomly meeting a writer in a bookshop and having a chat. And then buying his book.
OK, so that’s the theory.
I’d better start putting it into practice …. lawks!