Why is it hard for your website to be noticed by Google?

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This is my understanding of why it’s hard to make your site noticed. It doesn’t tell you how¬†to get your site onto page 1 of Google. It just – somewhat depressingly – outlines what I think you’re up against.

BTW: spoiler alert. If your site needs to be found when someone types ‘iPhone’ into Google, look away now.

Let me tell you about a pal of mine. He works in IT for a smallish company that provides a niche service in the financial sector. The full time job of this talented specialist is to make sure his website is on page 1 of Google for as many search terms as possible. He has to muscle aside all the other competing sites. Sometimes he does it, sometimes he doesn’t. Mostly he does. If he didn’t, he’d be out of a job.

He’s highly skilled and dedicated. So dedicated he has been known to get up in the middle of the night to try out an idea.

Keeping your site in the public eye requires dedication and expertise.

Let’s take a for instance. Suppose you type ‘iPhone’ into Google. In under a second it comes back with page 1 showing the top 7 or 8 sites out of 1,570,000,000. That’s just over one and a half billion hits.

And top of this particular list? Apple of course. And it’s not because it starts with ‘A.’ It’s because Apple has thousands of pages on its websites referencing ‘iPhone’ and related phrases, all carefully constructed to make sure it comes top. I’m sure Apple has teams of people like my pal, all beavering away to make sure they’re top and stay top.

According to my pal, the search engines use algorithms that are both hard to fathom and constantly changing. It’s not a one off exercise, but something that needs to be done over and over again.

And that’s what you’re up against: those infuriating people who know what they’re doing.

Onwards! Upwards!

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