So this is my latest big idea: Gumtree. I advertise on Gumtree for local people: a graphic artist and a web developer. And in exchange I offer equity in future Abigail profits. And to make sure they know what they’re getting into, I send them a link to the first Abigail story. They read it, maybe show it to a youngster to gauge reaction. If they think it’s a goer, they come along and have a chat.
This time it was on the ‘phone. Another web design company, just down the road, a chat about marketing and the web and what they could do for me. About half an hour. Friendly chap who knew what he was talking about. How could I tell? Well my bullshitometer didn’t go ting.
Yep, OK, so my original plan won’t work because KickStarter has ethics. And I make no bones about this: I thoroughly approve.
But it kinda does leave me with a funding gap. So I’ve spent a day or so rootling about trying to find another source of funding.
And let’s be plain on this as well: by ‘source of funding’ I don’t mean taking out a loan. Oh dear me no. Loans have a fatal flaw in that at some point they’ll need repaying.
Yep, I seem to have formed some form of marketing strategy, or at the very least the next steps forward.
Someone once said something like ‘no plan survives the fog of war.’ OK, I’ve just had a Google, and it’s Clausewitz and the full quote is: ‘No campaign plan survives first contact with the enemy‘
So I’m probably not too badly off for the first couple of steps in my plan, but from then on it’s going to be a mess.
Yep, I’ve just had this idea. Maybe I could crowdfund? I was walking the dog along the top of the ridge, looking out like king Moab on the picnic detritus and someone in the distance having an illegal BBQ. I was pondering how to avoid having to get stuck into the SEO stuff.
In spite of all, I’m still dithering about how to go about FaceBook. So I Googled ‘social media and web design’ or somesuch, picked a local company and left a message, as they were all in a meeting. Of course they were.
This is my understanding of why it’s hard to make your site noticed. It doesn’t tell you how to get your site onto page 1 of Google. It just – somewhat depressingly – outlines what I think you’re up against.
BTW: spoiler alert. If your site needs to be found when someone types ‘iPhone’ into Google, look away now.
I really have to start with FaceBook. I’ve been putting it off and putting it off while trying to think of a consistent approach. ‘Cause I had a dilemma.